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North American prospects for the development of the printing industry in the next six years (Part 2)


in the next three to six years, a large number of population and economic trends continue to make the development of book printing plants possible. But in terms of net income, the output of book printing plants will grow at a slightly slower rate in the next 10 years than in the previous 10 years. The sales volume of book printing will increase at an annual rate of about 4.2% from 2000 to 2003 and 4.8% from 2004 to 20006

some main information related to book printing houses are:

· changes in the industry in the next few years will require book printing to be a publishing partner, not just a printing house

· e-books are still in their infancy. With the improvement of e-books' equipment and the decline of prices, they will pose an increasing threat to traditional books

· digitalization will make the content of books repackaged and reused. Successful printers will look for opportunities to become part of this process

· digitalization will greatly enhance the practicality of books, especially those that are not suitable for mass printing. The printing plant's ability to provide on-demand printing will find an obvious market for printing books with these topics

· the need to reduce the cost of unsold books has been forcing publishers and retailers to consider new ways of publishing and selling books. Successful book printers will actively help their customers reduce costs in this regard

· on demand printing means that some book printing will shift from centralized printing points to customers. Printing houses should be aware of this trend and consider how to participate

· the enrollment rate of primary and secondary schools has declined since 2006, which may reduce the demand for textbooks and basic reading materials used in these years. On the other hand, the enrollment rate of universities will continue to grow in these 10 years. In any case, the digital way will have an impact on the printing of education during this period

· small and medium-sized printing plants may find some opportunities in on-demand printing

packaging, labels and wrapping paper

packaging, labels and wrapping paper printing will still be a strong printing department. It is least affected by the digital way, and is increasingly important for the growing retail industry separated from large supermarkets and the click on Virtual Internet enterprises

most of the packaging, label and packaging paper printing needs to invest in large-scale special production systems, and the opportunities for medium-sized commercial printing plants to produce labels and packaging paper for local manufacturing are also increasing

test packaging also provides an opportunity to enter this market. These extremely short version molding products require creative design and production capacity, and are usually suitable for local reform minded commercial printing plants

production environment of printing factory

as a multimedia ring "Although WPC technology originated from a competitor in the United States, it is not easy to get involved. Management should focus on the technical ability to compete with faster and more general media.

the printing industry has been developing towards a more computerized and automated printing plant. Printing plants should find their own position in the new operating environment in the next six years. Printing plants need to consider factors Including:

· benefits and challenges of automatic process management

· upgrading of corresponding equipment to form a new printing production environment

· how to use Internet to expand the opportunities of enterprises

the future of process management

today's printing is a combination of process and automatic manufacturing. Many parts of the process flow are digital and controlled by computer, while others are still carried out according to the traditional process steps

the next step in the automation of the printing plant is to effectively use the database event driven structure to fully manage the entire manufacturing process and achieve the goal of the so-called "intelligent chemical plant"

some main trends that will develop printing in this direction are:

· using computer direct plate making (CTP) and direct imaging (DI) to continuously reduce the production cycle and affordability· With the development of integrated standardization and data management (live part description format JDF and other XML standards), digital technology is gradually adopted

· because of the improved quality and reliability of toner systems and the increasing need for personalized advertising materials, toner digital printing can be integrated with other printing processes

these changes will change the production of the printing plant and urge the printing plant to focus on other sensitive departments

· with the transfer of prepress production department to the customer, the cooperation between the printing factory and the customer creation team to produce image documents is becoming more and more important

· training and customer service centers are also crucial to the success of digital printing plants

· automation can further personalize the industry and become a very large company and a very small company. The consolidation of the printing industry will continue, and large enterprises will merge or purchase small and medium-sized enterprises that cannot afford new technologies

progress of equipment

in the printing industry, equipment and technology are constantly improving. However, the pace of progress has accelerated, and the technological methods have also increased. Today's situation is that how to use equipment innovatively and adopt new processes is the key to success

the main information related to the equipment progress of the printing factory in the next three to six years is:

· the technology first displayed on drupa 95 has now reached commercial availability, especially the "direct" technology such as computer direct plate making (CTP), direct imaging (DI) and toner printing. Prices have also come down. Small and medium-sized printing plants need to be more familiar with these technologies

· today's print buyers are looking for printers who can understand their needs and provide better solutions. The innovative use of equipment can achieve this today. Printing plants that still regard their business as living shops will lag behind

· in the future, successful printing plants will continue to adopt various printing processes. In order to meet the needs of market changes. Manufacturers have been providing the ability of various printing processes, and printing houses will accept this reality

· printing economy is to reduce the cycle of live parts, shorten the preparation time of printing machine, and reduce the waste of materials. The manufacturer provides methods to achieve these purposes

successful printing houses will find new ways to introduce new equipment into the factory and use them to meet the needs of customers

· lithography can still be maintained, but it must be constantly improved. Printing plants must supplement it with digital printing capacity in order to be more complete. Many print buyers choose printing plants based on their digital production capabilities (on-demand printing, distribution and reprinting, personalization, customization, etc.), Then they followed "We have officially confirmed the printing orders of the industrial feasibility system of the project.

· the digital and offset printing markets are not mutually exclusive, and they are usually complementary to each other. Printing plants need to understand the driving force of this complementary relationship.

· in the future, printing customers will not stand and wait for the backlog of printing parts after printing. Printing plants should pay more attention to the efficiency and ability of post-processing.

printing plants on the Internet

today Some printing houses have been connected to the Internet, using e-mail and having pages. In the next few years, Internet will become more popular as a business tool for printing houses to connect with customers and suppliers to sell, distribute prints, manage printing production and order consumables

in the practice of enterprises, this revolutionary change is mainly to enable printing plants to correctly align their printing capabilities with their own printing process, customers and moving parts

in the next few years, we hope to see three kinds of Internet business models to meet the needs of printing enterprises:

· transaction mode, providing services for small printing plants to serve smaller customers

· functional collaborative service mode, providing process flow and communication tools between printing plants, customers and suppliers. It is the agent of medium-sized printing plants to serve medium-sized customers

· electronic hub type, serving multiple printing plants and customers, for larger printing plants to serve larger customers

these three modes include the service versions of Internet application service providers, as well as the modes owned by printers and suppliers themselves

various analyses have estimated that the use of Internet by enterprises will increase significantly in the next few years. In particular, business to business connected businesses will increase at a remarkable rate. The online business of printing industry will also increase accordingly. We estimate that the online promotion of printing industry sales and supplier transactions will reach about a quarter to a third in 2003 and is expected to reach two-thirds to three-quarters in 2006

industry structure and revenue

the printing industry in 2006 will be very different from the outlook for the new century in the late 1990s. The structure of the industry will change with the new process and printing needs to change the printing economy

the number of mergers of companies has decreased in recent years, but the momentum is still strong. The economy is tightening, interest rates are still very low, and the economy is still rising strongly. The potential for more million transactions in large companies means that the overall sales value level and the total amount paid to buy printing companies are still high

there are several economic motives for enterprise mergers in the whole industry. In order to obtain regional representation, obtain critical quality, diversify production and obtain existing technology more cheaply, other companies also have various economic motives that bring pressure to the merger of the printing industry. However, the strongest economic driving force is to expand economic strength and buy market share

competition from electronic media has been promoting the transition of printing industry to digital technology, which has added a fire to these economic drivers

in this changing environment, the key for all printing houses to benefit is to focus on their customers, the strategy of the enterprise, and the appropriate price and management

printing houses will face common pressure in the next 10 years, because they will strive to expand their interests

· a more stable paper market will lead to continuous increases in paper prices

· the labor market is still tight, and printing houses still have to face stronger needs from other technical departments, because they can strive to attract and retain good employees

· recently, the biggest cost pressure that printing plants have to face is energy cost. The limited supply of electric energy and the rapid rise in the price of natural gas used for power generation led to a three fold increase in the price of electricity in 2000 due to abnormal hydropower. Electricity prices are expected to remain stable in the next few years and will rise again from 2003 to 2004

· the price of capital (adjusted with the improvement of quality) is expected to rise slower than inflation in the next 10 years. Printing plants need to include different depreciation rates of printing machines, bookbinding and computer equipment when looking forward to profits, especially those enterprises that turn to computer direct plate making, digital imaging, digital process flow and toner digital imaging systems

· the bottom line profitability of the printing industry is under increasing pressure in the next three to six years, but similar to the next few years, its average pre tax interest rate is about 3% of the sales value. Those companies with large profits and taxes, that is, those with profits in the top 25%, are flat

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