Most popular Shanghai Electric acquires Gauss Inte

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In may2010, there was an informal news in the printing industry that Shanghai Electric Group Co., Ltd. (hereinafter referred to as Shanghai Electric), the most influential printing equipment investor in China, acquired 100% of the shares of Gauss international, one of the world's three largest printing equipment manufacturers and the world's largest web offset press manufacturer. Sure enough, on June 1, new Gauss 3 Abnormal hammer return Gauss graphic printing system (China) Co., Ltd. (Gauss China for short) was unveiled in Shanghai. The listing of new Gauss was relatively low-key, and the media were not invited to attend. Only a small press conference was held at the 2010 World Packaging Conference in Beijing the next day, and the acquired products were packaged and released together with others. Shanghai Electric's acquisition of Gauss international has become the hottest topic in the printing industry this month

the meaning of deep mergers and acquisitions

over the years, the mergers and acquisitions of Shanghai Electric have really attracted the attention of the industry. As early as 2002, it joined hands with Chenxing group to successfully acquire Akiyama Printing Co., Ltd., a Japanese printing regulator, with a shareholding of 50%, for us $9million, creating a precedent for state-owned printing equipment manufacturing enterprises to acquire international advanced equipment brands. In 2009, Shanghai Electric completed the three-year merger and acquisition of Qiushan company, Shanghai Guanghua and Shanghai Ziguang with RMB 350million. Seven months later, spokesmen at all levels of Shanghai Electric told the media in a unified way about the acquisition: Gauss China will provide high-tech and high-quality rotary machine products for Chinese and global printing enterprises to improve their automation level and production efficiency

the merger and acquisition was affirmed by industry experts, saying that Shanghai Electric has purchased the most advanced machinery and equipment manufacturing technology in the world

before that, Shanghai Electric acquired Akiyama printing, Japan, which made a leap forward in domestic printing technology for 15 to 18 years. Wangdemao, executive vice president of China printing and equipment industry association, thinks so. He said: the most fundamental purpose of acquiring Gauss lies in its technology, just like the acquisition of Akiyama. Caomin, President of Shanghai Electric Printing & packaging group, said: through the acquisition of Gauss international, we have directly obtained world-class technology and product R & D capabilities in newspaper rotary machine, commercial rotary machine, sheet fed offset press, binding machinery and other products. At the 2010 British International Printing Exhibition held not long ago, nova12 fully automatic horse riding binding line displayed by Shanghai printing bag is the joint work of its Shanghai Ziguang and Gauss international

Gao yingkai, the Information Working Committee of China printing and equipment industry association, said in an interview that M & A is a good way for Chinese enterprises to improve their technology. If we develop high-end printing equipment technology ourselves, it may be difficult to catch up with the developed countries in Europe and the United States. However, taking advantage of this opportunity, we will take a shortcut

wangdemao also said that when people look at M & A, they should not focus on the product market, but on key technologies. After mastering the technology, all variables are under control, and the enterprise can adapt its products according to the market demand. He said that the market is shifting to the field of commercial packaging. From the recent technological transformation of Gauss international, we have seen such flexibility for the market

market prospect to be observed

experts express their own views on the market expectation brought by M & A. in summary, it is worth affirming to occupy the market, but it seems that the future market prospect remains to be observed

an expert of the printing technology association who asked not to be named said that the merger and acquisition of American printing is the first place to improve the mechanical properties of materials. Fortunately, it has got the technological opportunity. The worry is that the current western market is depressed and the Chinese market is limited. Of course, the state has included the high-end printing machinery manufacturing industry in the revitalization plan, and the policy support of relevant government departments for the industry will block some wind and rain for M & A. In response to questions about the market prospect, industry experts generally believe that the development of E-reading and the popularity of digital personalized printing have a crucial impact on the market prospect of this M & A. Panjianping, President of Yachang enterprise group, said: the prospect of M & a market is not good. It should not be too bad in the foreseeable time. But it also depends on the overall development trend of the industry. He explained that with the adjustment of industrial structure, there will be a problem of industrial life cycle. In the international economic crisis, the available means of adjustment have all failed. However, we can see that the economic law itself is irreversible, and market adjustment can only solve some problems within a certain range. The same is true of the format pattern of the printing industry

panxiaodong, a well-known senior expert and industry consultant in the industry, is a close follower of this M & A. Before the M & A, Shanghai Electric once entrusted McKinsey consulting, the largest consulting company in the United States, to conduct market research on its M & A behavior. Panxiaodong was included in the list of McKinsey consultants. On the basis of affirming the significance of Shanghai Electric's acquisition of Gauss international in expanding its market share, panxiaodong made an in-depth analysis of its market prospect

panxiaodong believes that the business of books and newspapers has shrunk worldwide, and the demand for mass printing has decreased very rapidly. Last year, 119 magazines in Japan closed down, and more than 100 media in the United States closed down. These were originally printed by rotary printing machines. Therefore, there is little possibility for the rotary equipment market to expand abroad. A recent survey on commercial rotary printing equipment showed that Japan had more than 1360 sets in 2008, which dropped to more than 1200 sets in 2009. The amount of commercial rotary printing paper in developed countries in Europe and the United States is also significantly reduced year by year. The commercial rotary printing market in developed countries is only maintained, while the commercial rotary printing volume in developing countries is still increasing, but the growth rate is limited. As the level of packaging demand in China is not as high as that of Western high-end cement slurry to fill all the gaps under the machine base, many equipment technologies need to be localized. In addition, the second-hand commercial wheel machines imported from developed countries have low prices and good quality, squeezing the market of new commercial wheel machines

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